The Volkswagen Group has made a bold statement at Auto Shanghai 2025, showcasing ten new models across its portfolio of brands—including five world premieres. With China clearly in its crosshairs, the automotive giant is launching an electric and intelligent vehicle offensive like never before. And at the center of this push are futuristic EV concepts, intelligent driving tech, and a renewed focus on localised development.
Concepts
Leading the charge for Volkswagen are three new all-electric concept cars: ID. ERA, ID. EVO, and ID. AURA. These models represent the brand’s future EV design direction, tailored specifically for Chinese consumers. All three are fully connected and designed to integrate seamlessly into the digital lifestyles of a tech-savvy population.
Each concept explores different aspects of mobility—from city commuting to long-distance luxury cruising. While full specs haven’t been released, the focus is clear: high connectivity, comfort, and AI-driven features that anticipate user needs.
Audi
Not to be outdone, Audi introduced two major premieres. First is the A6L e-tron, a premium electric sedan built on the PPE (Premium Platform Electric) architecture. Designed for performance and comfort, it blends German luxury with next-gen EV efficiency.
Then there’s the Audi E5 Sportback—the first production car to carry the brand’s refreshed identity post-rebranding. Sleek, stylish, and tech-forward, the E5 targets the growing demand for coupe-like SUVs in China.
Strategy
The five world premieres are more than just flashy debuts—they signal the beginning of Volkswagen Group’s biggest push into ICVs (Intelligent Connected Vehicles) in China. Between now and 2027, the group plans to launch over 20 new EVs and electrified models in the country. By 2030, that number will grow to about 30 purely electric vehicles across brands.
China isn’t just a market anymore—it’s the epicenter of automotive innovation, and VW knows it.
Technology
Among the most exciting reveals was VW’s next-generation AI-supported automated driving assistance system (ADAS). Developed by CARIZON, a joint venture formed by CARIAD (VW Group’s software arm) in China, the system aims to set a new standard in driver assistance.
What sets it apart? Natural, intuitive driving behaviour. The system is designed to react smoothly and intelligently in real-world traffic conditions—something that’s critical in China’s dynamic urban environments.
This new ADAS will first be rolled out on a model later this year. Starting in 2026, the system will be integrated into compact-class vehicles, making advanced driving features more accessible to budget-conscious buyers.
Showcase
At Auto Shanghai 2025, the Volkswagen Group isn’t just teasing future concepts. It’s putting on a full-scale product parade with over 50 models from Volkswagen, Audi, Porsche, Bentley, and the new-look AUDI brand.
This massive lineup illustrates how serious the group is about retaining its leadership in the world’s largest automotive market. Whether it’s legacy luxury or cutting-edge electric, VW’s portfolio is evolving to meet China’s fast-changing demands.
By blending local innovation with global engineering excellence, the Volkswagen Group is not only responding to the Chinese market—it’s shaping the future of mobility itself.
FAQs
What are the new VW concepts?
ID. ERA, ID. EVO, and ID. AURA are VW’s new EV concepts.
What did Audi reveal at Auto Shanghai 2025?
Audi revealed the A6L e-tron and E5 Sportback.
What is CARIZON?
A JV by CARIAD for advanced driver assistance in China.
When will the new ADAS launch?
It will debut on a vehicle later this year.
How many EVs will VW launch by 2030?
Around 30 fully electric models are planned.
