TVS is preparing to rev up its electric vehicle game with the launch of new variants under its popular iQube electric scooter lineup. These new models are expected to be unveiled just in time for the festive season, aiming to attract a broader range of EV buyers.
Current Lineup
At present, the TVS iQube is available in five different variants, catering to different riding needs and budgets. The price for the current lineup starts at Rs. 1.04 lakh and goes up to Rs. 1.60 lakh (ex-showroom). These variants vary mainly in battery capacity, range, and features, offering decent flexibility for EV shoppers.
Expansion Plans
The goal behind launching new variants is to widen the pricing and features gap in the iQube family. TVS seems to be preparing for an even more segmented lineup that offers entry-level affordability as well as premium features, depending on what the buyer is looking for. This strategy helps attract both first-time EV users and more experienced urban commuters.
The company has not officially revealed the specs, but it’s expected that the new models will offer different motor outputs and improved battery options, possibly pushing the range higher than what the current variants deliver.
iQube ST 2025 Concept
Earlier this year, TVS showcased a concept at the Bharat Mobility Expo, which may lay the groundwork for the upcoming 2025 iQube range. Dubbed the iQube ST 2025 Concept, it stood out with its Northern Lights-inspired design — bright blue paint and contrasting white decals on the fascia.
While technical details were kept under wraps, the concept hinted at a more futuristic and youthful styling direction for future models. This might also mean new colour options, better display units, more advanced connectivity features, and software enhancements.
Market Strategy
TVS has been slowly but steadily climbing the EV ladder in India. With each new variant, it’s managing to carve out a bigger share in the growing electric two-wheeler market. The introduction of new iQube variants right before the festive rush is a smart move — buyers tend to spend more during this season, and an expanded portfolio gives TVS the edge to compete better with rivals like Ola Electric, Ather Energy, Bajaj Chetak, and Hero Vida.
If these new models offer an even better price-to-range ratio, they could shake up the market once again and push TVS further up the sales charts.
Outlook
TVS hasn’t officially announced specs, features, or prices for the new iQube variants yet, but the teasers and concepts indicate that a launch is just around the corner. Expect a wider range of options, possibly covering new entry-level and mid-range trims, as well as fresh styling inspired by the ST 2025 Concept.
These additions could help TVS dominate not just on the sales front but also in brand appeal, especially among younger, style-conscious EV buyers.
FAQs
How many iQube variants are on sale now?
Currently, there are five variants available.
What is the price range of the iQube?
From Rs. 1.04 lakh to Rs. 1.60 lakh (ex-showroom).
When will the new iQube models launch?
Just before the 2025 festive season begins.
What is the iQube ST 2025 Concept?
A concept with new styling, possibly influencing future models.
Will the new variants offer better range?
Possibly yes, but official details are yet to be revealed.
