Maruti Suzuki has released its sales report for April 2025, and while the overall numbers are on an upward curve, the company’s entry-level models are showing a noticeable decline. The Indian carmaker sold a total of 179,791 vehicles last month, including domestic and export units. This is a growth compared to April 2024, when Maruti sold 168,089 cars. But the deeper story lies in the performance of individual segments.
Entry-Level Decline
The biggest concern for Maruti right now is its entry-level range — primarily the Alto and the S-Presso. Combined, these two models sold only 6,332 units in April 2025, a significant drop from the 11,519 units sold in April 2024. That’s a sharp year-on-year decline of over 45 percent.
So what’s driving this fall? The shift in consumer preference seems to be the key. Budget car buyers today are expecting more in terms of comfort, features, and safety — even in the lower price brackets. Gone are the days when a bare-bones hatchback was enough to win over buyers. Now, even entry-level customers want touchscreen infotainment systems, connected tech, airbags, and better crash safety ratings.
Changing Market Trends
What’s happening with the Alto and S-Presso isn’t isolated. The Indian car market itself is going through a transformation. Private buyers — especially first-time owners — are leaning toward slightly bigger, more feature-packed models. This trend is not just affecting Maruti, but other manufacturers too, where entry-level models across the board are losing share in total sales.
Instead, the value-packed mid-range hatchbacks and compact SUVs are stealing the spotlight. These cars strike a better balance between price, features, and aspirational appeal, making them more attractive to today’s buyer.
Growth in Other Segments
Despite the struggles of the Alto and S-Presso, Maruti Suzuki has seen success across other parts of its portfolio. Models like the Swift, Baleno, Dzire, Ignis, and the Wagon R have all recorded higher sales than the same period last year. These models offer more creature comforts and better safety features while still being relatively affordable, which fits well with the changing buyer mindset.
The real stars for Maruti in April 2025 were its SUVs and crossovers. The Brezza, Fronx, and Grand Vitara have continued to perform well in the market. These cars cater to the rapidly growing demand for compact and mid-size SUVs, which are increasingly becoming the go-to choice for Indian families.
Here’s a comparison of sales numbers:
| Model Segment | April 2024 Sales | April 2025 Sales | Trend |
|---|---|---|---|
| Alto + S-Presso | 11,519 | 6,332 | Sharp decline |
| Swift, Baleno, Dzire etc. | Moderate growth | Higher than 2024 | Positive trend |
| SUVs (Brezza, Fronx, GV) | Upward movement | Stronger demand | Significant growth |
Looking Ahead
Maruti Suzuki’s overall growth in April 2025 reflects the brand’s ability to adapt to market trends, but the fall in entry-level model sales is a sign of a larger industry shift. The focus is clearly moving away from minimalism and toward value — even for budget-conscious buyers.
While Maruti’s newer SUVs and premium hatchbacks are picking up the slack, it remains to be seen whether the company will respond by refreshing its entry-level lineup or gradually phase it out in favour of more value-oriented models.
FAQs
How many cars did Maruti sell in April 2025?
Maruti sold 179,791 cars including exports.
Which models are seeing a sales drop?
The Alto and S-Presso sales have declined sharply.
What is affecting entry-level car sales?
Buyers now want more features, comfort, and safety.
Which models showed growth?
Swift, Baleno, Dzire, Brezza, and Fronx saw better sales.
Are SUVs helping Maruti’s growth?
Yes, SUVs like Brezza and Fronx are driving demand.
